Video
Demo Reel
Highlights
A promotional video created to announce the partnership between Charles River Laboaratories and Valo Health
Logica Promotion
To educate our scientific audience, this video was produced to guide users step by step how to conduct an assay using the Celsis Adapt.
Celsis Adapt
To better position the IND services within Charles River, this promotional video was developed to capture the energy and excitement of the benefits that Charles River offers.
IND Fast
In order to best promote the various sessions and services at Charles River, this video was developed to play repeatedly on our booths. The use of QR codes within the layout garnered 100+ engagements.
SOT Booth Video
To promote the grand opening of a new facility, a promotional video was developed that featured interviews with scientific staff. These interviews added a personal and emotional touch to the overall story to humanize the story of the work being accomplished within this facility.
Kansas Facility
Model Creation
Using Challenger messaging to highlight specific painpoints when choosing a research model, this animation married visuals to the concept to emphasize Charles River’s position as the leading provider of stable models.
Using the narrative fluidity of animation, the goal of this video is to highlight the dangers of utilizing models that could compromise the integrity of research. From here, the services offered by Charles River are positioned as the solution to the highlighted problem.
Immuno Oncology
After gathering an understanding of the pitfalls of genetic drift and the solutions Charles River offers, the motif of a casino was adopted to reinforce the gamble researchers take when utilizing questionable research models.
Genetic Drift
Apollo Promo
While at the SOT tradeshow, representatives engaged attendees with iPads, first playing this video to introduce the Apollo platform and then tying it with a form to understand better the audience's needs for tracking their studies. This two-pronged approach allowed for increased engagement by utilizing video and interactive approaches.