Logica
Case Study:
The Story:
In April of 2022, Charles River Laboratories and Valo Health entered into a partnership to create enhanced drug discovery solutions that aim to transform the entire preclinical drug discovery process.
The only struggle was how to tell that story.
By working with key stakeholders, marketing managers and copywriters, as a team we sifted through the science and adhered to proven storytelling techniques to craft a script that challenged the audience to reconsider their approach to drug discovery.
The Storyboard:
Once the story was complete, the team worked line by line to pull out meaningful imagery that would appropriately reflect the abstract concept of technology working with drug discovery. Specifically working with the concept of how Valo and Charles River built upon existing principles to create something new and fluid.
