Interactive
Web Design
The Project: The sales team at Charles River Laboratories needed a tool to position the value of their colony management program. This tool garnered $150k+ worth of opportunity and $65k+ worth of wins.
The Process: Partnering with a visual designer, this tool was translated from static design to interactive. By incorporating rich media such as video and links, the story of GEMS was crafted to best influence potential clients.
Guided Sales Tool
The Project: Recreating a web experience to adhere to the Charles River brand guidelines
The Process: Working with illustrators, artwork was created and then used in the development of this tool. On the back end, each button was designed to track user behavior to capture key performance indicators of which area was of interest to the audience. This data better informed our teams of the interest into each area for our clients.
Disease Areas
The Project: To introduce the new interactive content creation tool Dot to our marketing teams, this fun experience was developed.
The Process: Using traditional storyboarding practices, script writing and voice over, I fulfilled the Jack of All Trades role.
Interactive Video Promo
Virtual Tour
The Project: To promote the CRADL facilities and showcase the space to potential clients, a virtual tour was produced to highlight key rooms.
The Process: Firstly, the team developed the messaging, and paired relevant content to each room that would be showcased. Following this, a shot list was produced and filming began. Using the 3D Vista software, the tour was developed and hosted on internal servers.
CRADL
UI + UX
The Project: A microsite to launch the clinical trials of IPI-145 for Infinity.
The Process: Following established brand guidelines, pages were designed to provide a clean and accessible flow to the content. Designed in photoshop, these files were then supplied to a third party web team for coding.
Duetts: Mobile + Desktop
The Project: A tool to assist Abbott sales teams when presenting Paccal Vet-CA1 to potential clients.
The Process: Through the use of Adobe DPS, this app was developed to be used on iPads.
Pacal Vet iPad App
The Project: A tool to assist Abbott sales teams when presenting Simbadol to potential clients.
The Process: Through the use of Adobe DPS, this app was developed to be used on iPads.